The Business Genius of Nathaniel Ru

During their senior year at Washington’s Georgetown University, Nathaniel Ru and some colleagues found it hard to get a healthy eatery that provided a fun and easy environment.

This brought about the idea of developing a 560 square-foot tavern located on M street in the downtown area. Ten years later, the establishment has grown to be a 21-store farm-to-table design restaurant chain Sweetgreen. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Coincidentally, the landlord of this space also owned the apartment in which Ru and his friends resided. Initially, she did not consider their idea to serious. However, she ultimately considered a face-to-face talk with the persistent lads after several daily calls for a month.

This was the first and last time Ru attended a business meeting with a suit! The landlord noted some spark in her three young tenants and asked them to look for an architect and business backers before coming back with a real plan. The rest, as they say, is history.

According to Theresa Dold, Sweetgreen prides itself not only as a food store but also as a “why?” company. This company was established with a purpose that was deeper than just providing salads. The founders got their inspiration from Apple which they thought viewed the business world from the inside out.

This means that the partners considered thinking about the ‘why’ before going for the ‘what’. This mentality has greatly influenced the production of a variety of delicious meals. To add to the good food, the company also has a great line of juices and an annual music festival.

Nathaniel Ru is the co-founder of Sweetgreen, established in 2007. He holds a BS in finance from McDonough School of business at Georgetown University. Sweetgreen operates as a fast-casual seasonal kitchen that focuses on local sourcing and sustainability. The company was first located in the heart of Georgetown and has grown spread to 40 locations within New York and California, with additional shops on the way in Chicago and Boston.

Sweetgreen produce foods that fit the customer’s tastes, budget, values, imagination, and community. Additionally, this entrepreneurial team of partners launched Sweetlife which has turned out to be the largest music and food festival in the region.

Over 20,000 revelers attending this event enjoy cutting-edge performances by high profile music artistes from different parts of the world. The event also features food from top chefs, local purveyors, food trucks and farmers. Just like Sweetgreen restaurants, Sweetlife embraces health and well-being, community, good living, and sustainability.

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