Luiz Carlos Trabuco Cappi’s Tremendous Success At Bradesco Bank

Luiz Carlos Trabuco Cappi is a renowned entrepreneur who has had his long successful career in the banking industry since he was only 18. He is so privileged to have admirable organizational and administrative skills which have led him to steer institutions towards successful ventures. Luiz Carlos Trabuco Cappi’s existence at Bradesco is the most memorable as the world observed him climbing the ladder through to the top executive positions.

First leadership appointment
After working as a clerk at the bank, Luiz Carlos Trabuco Cappi got an appointment as the marketing department head of Bradesco Seguros in 2003. Through his leadership at the position, he managed to improve the company’s revenue by 30%. With such an achievement, the company saw him fit to be the company’s president. He continued to contribute greatly to the company’s success by offering better solutions to the department.

Read more: Bradesco anuncia Octavio Lazari no lugar de Luiz Carlos Trabuco

Appointment as Bradesco’s president
With several years of experience at the company, Luiz Carlos Trabuco Cappi became the president of Bradesco in 2009 after his predecessor, Marcio Cipriano, retired. While at the position, he managed to come up with new policies which secured the company’s market interest. Perhaps the most significant was the innovative management policies which he introduced was the in-house promotion culture in which the employees were to be promoted to the executive positions instead of scouting for external personnel. It is also interesting to note that at the time Luiz Carlos Trabuco Cappi was the president, he simultaneously served as the chairman and the Chief Executive Officer of the company. It is no wonder that the company continued to witness revenue increase amidst the turbulent banking market.

Most lucrative business deal
In 2015, Luiz Carlos Trabuco Cappimade a lucrative business deal by purchasing the HSBC Brazilian branch, costing the company up to $5.2 billion. This was considered the riskiest and expensive deal the company had ever made since its existence. Once the deal was finalized, Luiz Carlos Trabuco Cappi did not hesitate to strategically move the company back to its top position, outmatching its competitors. Currently, the company’s asset value, deposits, and loans granted tally above that of Unibanco which is its greatest rival in the market according to

Luiz Carlos Trabuco Cappi remains one of the few executives in the Brazilian banking industry that attract lots of respect. Through his hard work and several achievements, Bradesco has gained recognition in the global banking market.

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1 Comment

  1. //

    For me its something that not too many persons has excelled the way he has done in the banking industry because of the numerous demands that comes in that regard. Just like superiorpapers discounts he has really done so much for the Bradesco bank. The recognition that he has brought to the group is something other banks in country has longed for but yet to achieve.

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