Running a successful political campaign has nowadays become a costly affair. It requires strategy and coordination when fundraising at both local and national stages. Fundraising results in the collection of extensive data that can be difficult to analyze and time-consuming. Without useful tools, data accumulation can cause problems for the campaign staff and in the long run hurt the campaign itself.
Today, campaigns around the world are turning to campaign monitoring innovation to help monitor campaign spending. Firms in the technology sectors are reaping big while at the same time revolutionizing the political environment. NGP VAN, a leading technology solution provider, is among those companies leading the digital migration in charity organizations, Progressive, and Democratic campaigns.
Using the NGP VAN software, campaign heads can relay information through online graphs and charts. Majority of the Democratic campaigns in the US are powered by the company’s software including the most recent Barack Obama campaign. The company’s software was used to monitor voter compliance and fundraising.
Digital fundraising has crossed over from only relying on technology; it is now bringing the donors into the table. NGP VAN works together with other strategies like SMS, social media, email, and peer-to-peer campaigns. The capability to merge online donations will enable donors to make small contributions throughout a campaign period continuously.
The technology being used by NGP VAN has helped to eliminate the notion that political fundraising is another form of charity collection. Volunteers, staff, and candidates themselves are less likely to ask for handouts if they use these methods of fundraising. The system advocates for donors to help out on their political interests and candidates success and not out of philanthropy. Taking advantage of NGP VAN’s technology assists donors to invest according to their legislative priorities.
Fundraisers and political managers can use digital tools like NGP VAN to help donors understand how they will benefit from their contributions. They can use social media and targeted messaging to explain to the different donor groups how a precise campaign can address their problems.
Users of the platform can look at analytics displayed through contribution summaries and graphs to get the whole picture of the campaign. Staff members can gradually monitor email stats and successes, keeping the drives on track and making the donors happy. NGP VAN has recently made advances in call time. It has introduced new features in its technology like donor ask plans, custom call sheets, and paperless call time that have streamlined the campaign process.